A defamation decision from the Minnesota Court of Appeals of a few weeks ago should give online communicators pause. The decision did not involve web sites, blogs, or other internet-based ways of communicating, but it did involve something that is so easy to do online: rant about a business.
Judging from the name of the case, Diversified Water Diversion, Inc. v. Standard Water Control Systems, Inc., you would be correct to guess that the matter involved Minnesota construction contractors — specifically, contractors that do drain-tile work at homes. In the court’s words, there was “a great deal of ill will” between the companies, so bad that in 2002 Standard sued Diversified over its business practices. The parties settled the suit and, as is customary, agreed that neither company would “disparage” the other.
In 2005 and 2006, when some homeowners received bids from both companies, Standard’s president warned the homeowners that Diversified did “terrible work,” would not honor warranties, and was “sleazy.” Diversified sued Standard for defamation, even though the homeowners had hired Diversified anyway. The claim was for “defamation per se,” which in Minnesota permits certain persons — chiefly businesspeople people and persons wrongfully accused of crimes — to win defamation suits even when they have failed to prove that they actually have been harmed.
Defamation per se is controversial, and rightly so. The theory is that some defamation is so bad that the person who was defamed should not have to be burdened with proving that there was damage to reputation. Falsely accusing someone of being a pedophile is one instance in which Minnesota courts have awarded defamation per se damages. That makes sense.
But does it make sense to permit a business to recover these sorts of damages? In Diversified v. Standard, both the Hennepin County trial court and the Minnesota Court of Appeals said yes, to the tune of $30,000. The appeals court’s written ruling provides only a peek of what went on, but I am troubled that there is no explanation of how Diversified proved that the comments were false – something that is required even for “defamation per se.” No one deserves to be accused of being “sleazy,” and I am not suggesting that anyone in this case was. But still, Minnesota’s defamation law cannot be allowed to get so out of control that plaintiffs have to prove neither falsity nor damages. Maybe falsity was proven in this case, but the appeals court’s unfortunate omission of that issue might mean trouble down the road.
Including for online communicators. For now, be very, very careful about whining about businesses. Because in Minnesota, you’re on notice that even true whining might mean trouble.